marketingtone

Advanced tools for individuals and marketers to research businesses, markets and audiences, develop innovative ideas and create engaging content effortlessly.

About marketingtone

Curioustone AI-powered marketing application provides Marketers, Brand Managers and Communication Designers with advanced tools to analyse businesses and audiences, research the market, and create content effortlessly. With our AI marketing tools, market experts can gain a competitive edge, boost brand visibility, and drive business growth.

Marketing Explorer Plan. Take your business on a voyage of discovery with the Explorer plan! Explore the latest industry trends, market size, and customer reviews. Compare media channels and get inspired with product and business name ideas. Use our research advice, translation, and email writing services to create engaging content that resonates with your audience. Learn about small business legislation and financing options with step-by-step instructions to help you confidently navigate the business landscape.

Marketing Pioneer Plan. Blaze a trail with your business using the Pioneer plan! Get all the Explorer tools plus: Get comprehensive industry insights, market trends, customer reviews, and partnerships. Customise your products and analyse your competition to stay ahead of the curve. Segment your customers and identify their needs to create targeted solutions. Use our persona-building tools, blog post ideas, and voice and transcript services to create compelling content. Write something using goals and take your business to the next level with this all-inclusive plan.

Marketing Innovator Plan. Innovate and lead your industry with the Innovator plan! It includes all the Explorer and Pioneer plans tools, plus Porter’s five forces, SWOT analysis, PESTLE analysis, and brand positioning. Create a comprehensive marketing strategy and display media plan, evaluate your competitors, and cross-sell your products. Use audience insights, psychographic traits, and Google ads with A/B testing to reach your target audience effectively. Write persuasive advertisement scripts and social media captions that resonate with your audience and elevate your business to new heights.

marketingtone application has robust collection of tools to cover most of your needs. Learn more about the tools below.

About Industry

Provides info about a specific industry in a specific location.

Trends

Find the patterns and changes in a particular sector or industry that can affect its growth and development over time.

Partnerships

Find possible brand partnerships.

Product Customisation

Examine how can you possibly get into process of modifying an existing product to meet the specific needs and preferences of the target market.

Porter’s Five Forces

Porter’s Five Forces framework is a powerful tool to evaluate the industry attractiveness and the potential profitability of a company.

Brand Positioning

Brand positioning is the process of creating a unique and compelling image of a brand in the minds of consumers. It involves identifying and communicating the brand’s distinctive attributes, benefits, and values that set it apart from competitors.

Market Size

Find the total number of potential buyers or customers for a particular product or service within a specific market segment and the potential revenue that can be generated based on that population size.

Compare Media Channels

Analyse and evaluate different marketing channels (such as social media, email, television, radio, etc.) to determine which ones are most effective for reaching a target audience and achieving marketing goals.

Competitive Analysis

Examine and evaluate the strengths and weaknesses of competitors in your market or industry.

Product or Service Competitors

Discover other businesses that offer similar products or services to the same target market.

Marketing Strategy

Marketing strategy is a plan of action designed to promote a product or service in order to reach a specific audience and achieve business objectives.

SWOT Analysis

SWOT analysis is a strategic planning tool used to identify and evaluate the strengths, weaknesses, opportunities, and threats of a business or project.

PESTLE Analysis

PESTLE analysis is a framework used to analyze the external macro-environmental factors that can impact a business or organization. The acronym stands for Political, Economic, Social, Technological, Legal, and Environmental, and it helps companies identify and understand the various external factors that can influence their decision-making processes and overall success.

Display Media Plan

A Display Media Plan is a strategic approach to advertising on digital platforms using visual content such as images, videos, and graphics.

Competitors Evaluation

Competitor evaluation is the process of analysing and understanding the strengths and weaknesses of your business’s competitors. This includes researching their products or services, marketing strategies, pricing, target audience, and overall performance in the market.

Cross Selling

Cross-selling is a marketing strategy that involves offering customers additional or complementary products or services that are related to their original purchase. The goal is to increase sales and revenue by encouraging customers to buy more items or to upgrade their current purchase.

Media Plan

Create a marketing document that outlines how a business will reach its target audience with advertising messages.

Customer Reviews

Lets see some written reflections of a customer’s experience with a company’s products or services.

Customer Segmentation

Investigate possible groups of individuals who share similar characteristics, such as demographics, interests, behaviours, and preferences.

Target Audience Needs

Investigate the specific characteristics and requirements of a group of people to whom a business markets its products or services.

Audience Segments and Innovation

Audience segments refer to the groups of individuals or customers who share similar characteristics or behaviors, such as age, gender, interests, purchasing habits, or location. Find Innovative ways to market to them.

Persona – Target Audience

A persona is a fictional representation of a target audience member, based on research and data, used by marketers to understand and empathize with their audience’s needs, goals, behaviors, and preferences. Identify the demographics, psychographics and behavioural traits of your market.

Audience Insights

Audience Insights is a tool that provides marketers with detailed data and insights about their target audience, including demographics, interests, behaviors, and more, helping them make informed decisions and optimize their advertising campaigns.

Audience Insights for the Past

Audience Insights is a tool that provides marketers with detailed data and insights about their target audience, including demographics, interests, behaviors, and more, helping them make informed decisions and optimize their advertising campaigns. Find how perceptions changed in new generations.

Psychographic Traits

Psychographic traits are characteristics that describe a person’s personality, values, beliefs, attitudes, interests, and lifestyle. They help marketers understand their target audience’s behavior and preferences to create more effective marketing campaigns that resonate with their target customers.

Keywords

Keywords are specific words or phrases that are used to identify and categorize content on the internet. Generate 20 Keywords.

Taglines

A tagline is a short and memorable phrase or slogan that encapsulates the essence of a brand or product and communicates its unique value proposition to consumers in a succinct and impactful way. Generate 20 taglines.

Product Name Ideas

A product name is the unique identifier given to a specific item or service, used to distinguish it from other similar offerings in the market. Generate some of them based on your selections.

Business Name Ideas

A brand name is a unique and recognizable name or symbol that identifies a company or product and distinguishes it from competitors in the market. Generate some of them based on your selections.

Research Advice

Get some tips on your research.

Google Ads

Write a google ad and get suggestions on images, headlines and descriptions.

Google Ads A/B Testing

Do an A/B testing on Google ads.

Advertisement Script

Write a script for an advertisement about a specific product or service, using its features and qualities.

Social Media Captions

Come up with some cations for a specific Social Media platform.

Get Started

Can’t decide what plan to choose? We’ve got you covered. We give you 100 request trials with all the Marketing Innovator features for 14 days!

Monthly
Yearly
Marketingtone Explorer
US$18 /month
You can make 300 requests per month using any tool
Multiple AI Expert Roles
Feedback for the AI Results
AI Teamwork
Results Summarise, Outline
AI Conversation
Results Translation
About the Industry
Industry Trends
Market Size
Compare Media Channels
Customer Reviews
Keywords
Taglines
Product Name Ideas
Business Name Ideas
Research Advice
Purchase More Requests
Marketingtone Pioneer
US$32 /month
You can make 600 requests per month using any tool
Explorer Features
Partnerships
Product Customisation
Competitive Analysis
Product or Service Competitors
Customer Segmentation
Target Audience Needs
Audience Segments & Innovation
Persona - Target Audience
Marketingtone Innovator
US$100 /month
You can make 1,200 requests per month using any tool
Pioneer Features
Porter's Five Forces
Brand Positioning
Marketing Strategy
SWOT Analysis
PESTLE Analysis
Display Media Plan
Competitors Evaluation
Cross Selling
Media Plan
Audience Insights
Audience Insights for the Past
Psychographic Traits
Google Ads
Google Ads A/B Testing
Advertisement Script
Social Media Captions
Marketingtone Explorer
US$15 /month paid yearly
You can make 3,600 requests per year using any tool
Multiple AI Expert Roles
Feedback for the AI Results
AI Teamwork
Results Summarise, Outline
AI Conversation
Results Translation
About the Industry
Industry Trends
Market Size
Compare Media Channels
Customer Reviews
Keywords
Taglines
Product Name Ideas
Business Name Ideas
Research Advice
Purchase More Requests
Marketingtone Pioneer
US$30 /month paid yearly
You can make 7,200 requests per year using any tool
Explorer Features
Partnerships
Product Customisation
Competitive Analysis
Product or Service Competitors
Customer Segmentation
Target Audience Needs
Audience Segments & Innovation
Persona - Target Audience
Marketingtone Innovator
US$100 /month paid yearly
You can make 14,400 requests per year using any tool
Pioneer Features
Porter's Five Forces
Brand Positioning
Marketing Strategy
SWOT Analysis
PESTLE Analysis
Display Media Plan
Competitors Evaluation
Cross Selling
Media Plan
Audience Insights
Audience Insights for the Past
Psychographic Traits
Google Ads
Google Ads A/B Testing
Advertisement Script
Social Media Captions
ToolsExplorerPioneerInnovator
About Industry
Trends
Market Size
Compare Media Channels
Customer Reviews
Keywords
Taglines
Product Name Ideas
Business Name Ideas
Research Advice
Partnerships
Product Customisation
Competitive Analysis
Product or Service Competitors
Customer Segmentation
Target Audience Needs
Audience Segments and Innovation
Persona - Target Audience
Porter's Five Forces
Brand Positioning
Marketing Strategy
SWOT Analysis
PESTLE Analysis
Display Media Plan
Competitors Evaluation
Cross Selling
Media Plan
Audience Insights
Audience Insights for the Past
Psychographic Traits
Google Ads
Google Ads A/B Testing
Advertisement Script
Social Media Captions

Success Stories

Market Overview Example for Insurance in Australia

About InsuranceSectorsClient SegmentationMarket SizeSWOTCompetitionTrendsCompany Name Ideas

About Insurance

Insurance is a form of risk management in which an individual or entity transfers the risk of potential financial loss to an insurer in exchange for a premium. Insurance companies provide coverage for a wide range of risks, including health, property, and casualty, among others. Insurance companies assess the risk of a potential loss and set a premium rate accordingly. The insured pays the premium, and the insurer agrees to pay for any losses that occur as a result of the insured risk. Insurance helps to protect individuals and businesses from financial losses due to unexpected events.

Sectors

1. Life Insurance
2. Health Insurance
3. Property Insurance
4. Liability Insurance
5. Marine Insurance
6. Travel Insurance
7. Cyber Insurance
8. Annuities
9. Professional Liability Insurance
10. Workers' Compensation Insurance

Client Segmentation

1. Health Insurance:
Health insurance is an insurance policy that covers medical expenses and other health-related costs. Typical problems customers face include high premiums, limited coverage, and difficulty understanding the terms and conditions of their policy. Health insurance is one of the most popular types of insurance in Australia, with over half of the population having private health insurance.

2. Home Insurance:
Home insurance is an insurance policy that covers damage to a person%u2019s home and its contents. Typical problems customers face include high premiums, limited coverage, and difficulty understanding the terms and conditions of their policy. Home insurance is one of the most popular types of insurance in Australia, with over two thirds of the population having some form of home insurance.

3. Car Insurance:
Car insurance is an insurance policy that covers damage to a person%u2019s car, as well as any third-party liability that may arise from an accident. Typical problems customers face include high premiums, limited coverage, and difficulty understanding the terms and conditions of their policy. Car insurance is one of the most popular types of insurance in Australia, with over nine out of ten people having some form of car insurance.

4. Life Insurance:
Life insurance is an insurance policy that pays out a lump sum upon the death of the insured person. Typical problems customers face include high premiums, limited coverage, and difficulty understanding the terms and conditions of their policy. Life insurance is one of the most popular types of insurance in Australia, with over four out of five people having some form of life insurance.

Market Size

1. Life Insurance - Average annual profit for the past 5 years in Australia is $1.5 billion (Source: Australian Prudential Regulation Authority).

2. General Insurance - Average annual profit for the past 5 years in Australia is $2.2 billion (Source: Australian Prudential Regulation Authority).

3. Health Insurance - Average annual profit for the past 5 years in Australia is $1.5 billion (Source: Australian Prudential Regulation Authority).

4. Reinsurance - Average annual profit for the past 5 years in Australia is $1.2 billion (Source: Australian Prudential Regulation Authority).

5. Motor Vehicle Insurance - Average annual profit for the past 5 years in Australia is $1.4 billion (Source: Australian Prudential Regulation Authority).

6. Home and Contents Insurance - Average annual profit for the past 5 years in Australia is $1.3 billion (Source: Australian Prudential Regulation Authority).

7. Travel Insurance - Average annual profit for the past 5 years in Australia is $0.7 billion (Source: Australian Prudential Regulation Authority).

8. Professional Indemnity Insurance - Average annual profit for the past 5 years in Australia is $0.4 billion (Source: Australian Prudential Regulation Authority).

9. Business Insurance - Average annual profit for the past 5 years in Australia is $1.2 billion (Source: Australian Prudential Regulation Authority).

10. Pet Insurance - Average annual profit for the past 5 years in Australia is $0.3 billion (Source: Australian Prudential Regulation Authority).

SWOT

Strengths:
1. Large customer base: Insurance is a service that is offered to a large number of people, making it easier for the business to gain new customers.
2. Potential for growth: The insurance industry is constantly changing, providing an opportunity for the business to grow and expand.
3. Strong brand recognition: Insurance companies have strong brand recognition and loyalty, which can help to attract new customers.

Weaknesses:
1. High cost of operations: Insurance companies have to pay for the cost of their operations, which can be expensive.
2. Regulatory environment: Insurance companies are subject to a variety of regulations, which can make it difficult to operate.
3. Competition: Insurance companies face a lot of competition from other companies, which can make it difficult to stand out.

Opportunities:
1. Technology: Insurance companies can use technology to improve their operations and reach a wider customer base.
2. New products: Insurance companies can introduce new products to meet the changing needs of their customers.
3. Global expansion: Insurance companies can expand their operations globally to reach new markets.

Threats:
1. Economic downturn: Insurance companies are vulnerable to economic downturns, which can lead to losses.
2. Fraud: Insurance companies are vulnerable to fraud, which can lead to losses.
3. Natural disasters: Insurance companies are vulnerable to natural disasters, which can lead to losses.

Source: https://www.thebalancesmb.com/swot-analysis-for-insurance-companies-3193037

Competition

1. AAMI: https://www.aami.com.au/ (2.3 million visits per month)
2. Allianz: https://www.allianz.com.au/ (1.3 million visits per month)
3. Budget Direct: https://www.budgetdirect.com.au/ (1.2 million visits per month)
4. CGU: https://www.cgu.com.au/ (1.1 million visits per month)
5. GIO: https://www.gio.com.au/ (1.1 million visits per month)
6. NRMA: https://www.mynrma.com.au/ (1 million visits per month)
7. SGIO: https://www.sgio.com.au/ (1 million visits per month)
8. Shannons: https://www.shannons.com.au/ (500,000 visits per month)
9. Suncorp: https://www.suncorp.com.au/ (2 million visits per month)
10. Zurich: https://www.zurich.com.au/ (500,000 visits per month)

1. Digitisation of Insurance Services: In Australia, insurers are increasingly turning to digital solutions to deliver services to customers. This includes the use of mobile apps, digital claims processing, and automated customer service. This trend is also seen in other countries around the world.

2. Increased Use of Insurtech: Insurtech is the use of technology to create new products, services, and processes in the insurance industry. In Australia, insurers are exploring new ways to use technology to improve customer experience, reduce costs, and increase efficiencies. This trend is also being seen globally.

3. Expansion of Cyber Insurance: Cyber insurance is becoming increasingly important in Australia. With the rise of cyber-attacks, businesses are increasingly looking for ways to protect themselves from the financial losses that can arise from a breach. This trend is also being seen around the world.

4. Growing Demand for Home Insurance: Home insurance is becoming increasingly popular in Australia. With the rising cost of home ownership, many Australians are looking for ways to protect their investment. This trend is also being seen in other countries.

5. Increasing Focus on Risk Management: In Australia, insurers are increasingly looking at ways to better manage risk. This includes the use of data analytics, predictive modelling, and other technologies to better understand and mitigate risk. This trend is also being seen globally.

Company Name Ideas

1. Assure: "Peace of Mind Assured"
2. Shield: "Protection You Can Count On"
3. Surety: "Guaranteed Security"
4. Secure: "Secure Your Future"
5. Trustee: "Trust in Our Expertise"
6. Safeguard: "Safeguard Your Assets"
7. Stable: "Stable Coverage"
8. Reliable: "Reliable Protection"
9. SureSafe: "Sure Protection for Your Safety"
10. Protecto: "Protecting Your Future"