Porter’s Five Forces framework is a powerful tool to evaluate the industry attractiveness and the potential profitability of a company.
Brand positioning is the process of creating a unique and compelling image of a brand in the minds of consumers. It involves identifying and communicating the brand’s distinctive attributes, benefits, and values that set it apart from competitors.
Marketing strategy is a plan of action designed to promote a product or service in order to reach a specific audience and achieve business objectives.
SWOT analysis is a strategic planning tool used to identify and evaluate the strengths, weaknesses, opportunities, and threats of a business or project.
PESTLE analysis is a framework used to analyze the external macro-environmental factors that can impact a business or organization. The acronym stands for Political, Economic, Social, Technological, Legal, and Environmental, and it helps companies identify and understand the various external factors that can influence their decision-making processes and overall success.
A Display Media Plan is a strategic approach to advertising on digital platforms using visual content such as images, videos, and graphics.
Competitor evaluation is the process of analysing and understanding the strengths and weaknesses of your business’s competitors. This includes researching their products or services, marketing strategies, pricing, target audience, and overall performance in the market.
Cross-selling is a marketing strategy that involves offering customers additional or complementary products or services that are related to their original purchase. The goal is to increase sales and revenue by encouraging customers to buy more items or to upgrade their current purchase.
Create a marketing document that outlines how a business will reach its target audience with advertising messages.
Audience Insights is a tool that provides marketers with detailed data and insights about their target audience, including demographics, interests, behaviors, and more, helping them make informed decisions and optimize their advertising campaigns.
